Privacy Policy

Hyphy Co., Ltd. Privacy Policy

Updated and Effective Date: November 13, 2023

Hyphy Co., Ltd. (“we,” “us,” or “our”), operator of www.hyphy.tw / www.shophyphy.com, respects your privacy concerns and values our relationship with you.

When you visit Hyphy, we may collect, process, and use your personal data (including those of your employees and/or representatives, or agents handling transactions for you). If you visit or make purchases in our store, we may also collect and process your personal data. We fully realize the importance of personal data to you and are committed to ensuring the integrity and security of our store. This Privacy Policy describes the types of personal data we collect about you, how we use this information, with whom we share it, and the choices available to you regarding our use of this information.

This Privacy Policy will help you understand the following:

What We Collect
Information You Provide
How We Use Personal Data
How We Use “Cookies” and Similar Tracking Technologies
How We Process, Share, Transfer, and Disclose Personal Data
Your Rights and Choices
How We Protect Personal Data
How to Update This Privacy Policy
How to Contact Us

What We Collect

We may obtain personal data about you from various sources. When you visit our store or our social media/social network pages (or their related stores or corresponding applications, such as Facebook, Instagram), we may collect this information. Our products are sold in many department stores or other types of physical retail outlets. If you join our store's membership and make purchases at physical stores, related records will also be collected by us. When you visit our store, our social media/social network pages (or their related stores or corresponding applications), we may also collect certain information about your device or use through automated means or using cookies, web server logs, and web beacons.

Types of Information Provided

The personal data categories that the store collects about your personal data may include the following categories: 1. Identification category - (1) Identifying individuals (such as member’s name, address, phone, email, etc.); (2) Identifying finances (such as credit card or financial institution account information, etc.); (3) Identifying in government data (such as ID number, uniform number, tax number, passport number, etc.). 2. Personal characteristic category - Personal description (such as gender, date of birth, size, etc.). 3. Social situation – (1) Home and facilities (such as home address, etc.); (2) Property (such as movable property owned or with other rights, etc.); (3) Immigration situation (passport, work permit documents, residence proof documents, etc.); (4) Lifestyle (such as the type of consumer goods used and the details of services, etc.); (5) Membership of charitable organizations or other groups (such as records of participation in associations, clubs, or other volunteer groups, etc.).

Information You Provide

You can choose to provide us with personal data in several ways, such as when you register on our store, shop on our store, or through our social media (or their related stores or corresponding extensions). The types of personal data you may provide to us (if applicable) include:

Contact information (such as name, postal address, email address, mobile or other phone numbers, mobile service provider);
Age and date of birth;
Gender, preferred language;
Ethnicity, gender, preferred language;
Username and password;
Payment information (such as your payment card number, expiration date, delivery address, and billing address);
Purchase history;
Product preferences and communication channel preferences;
Content you provide (such as photos, videos, comments, articles, survey responses, and comments);

Information provided to us when you visit our social media pages (such as your name, profile picture, likes, location, friend list, and other information described on social media network or app registration pages, or your geographic location details when using our mobile apps);

Device identifiers, such as information about your device, such as MAC address, IP address, or other online identifiers.

You voluntarily provide us with your personal data, but if you do not provide your personal data, you may not be able to access certain services and promotions.

How We Use Personal Data

We may use the information you provide for the following purposes:

Sending you promotional content or other communications;
Providing you with the requested information and services;
Contacting you to follow up or confirm your orders, appointments, returns, or refunds, and sending you other non-marketing communications related to the products and services we provide to you;
Processing your payments and/or transactions;
Creating and managing your account, including accessing your purchase history;
Responding to your inquiries;
Customizing advertisements in our store, on social media stores, and elsewhere to suit your interests and history;
Communicating with you and managing your participation in special events, contests, lotteries, promotions (if any), surveys, and other offers;
Operating and communicating with you about our social networks or [mobile applications];
Operating, evaluating, and improving our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, conducting market research, data analysis, and customer relationship management programs, as well as performing accounting, auditing, and other internal functions);
Complying with applicable legal requirements, relevant industry standards, and our policies;
To avoid duplication and ensure the accuracy of your information, please regularly carry out data cleaning, linking, or merging of our records internally or through our service providers.

We may also use this information in other ways, and we will provide specific notifications when collecting information.

If you provide us with your personal data, we intend to use it for direct marketing purposes to offer or promote the availability of our goods and/or services. However, we will confirm that you are not unwilling to receive such marketing messages the first time we send them to you; if you are unwilling, you can express your intention to us when you first receive the marketing message or refuse to receive marketing messages at any time.

If you provide us with relevant information and explicitly agree to such purposes, we may use various types of personal data listed in the "Information You Provide" section for direct marketing.

Direct marketing communications may be sent to you through various channels, including telephone, mail, email, text messages, mobile applications, web applications, social media stores, and other communication methods. [Note: Include all content applicable to your business] If you have given your consent, the personal data you provide in the form, or the personal data you provide when agreeing to the above subscription, will also be used by us for this marketing purpose. Our handling of any data transmission issues described in this section will be consistent with the content provided in this Privacy Policy.

If you do not wish us to use your personal data for direct marketing, you can opt-out of our direct marketing at any time following the procedure outlined in the "Your Rights and Choices" section below. If necessary, we must stop using your personal data for direct marketing purposes without charging you any fees.

We will use the personal data you provide only in accordance with the Personal Data Protection Act of the Republic of China. Our direct marketing content may take several forms, including but not limited to marketing mail, emails, and text messages, details of which are listed in the following sections.

How We Use "Cookies" and Similar Tracking Technologies

What are "Cookies"

Cookies are small files stored on your computer, mobile phone, or any other smart device by our store's server when you log into or browse the store's content. They usually contain identifiers, the store's name, and some numbers and characters. When you revisit the store, it can recognize your browser through the cookie. Cookies may store user preferences and other information.

(2) How We Use "Cookies"

When you use our store, we may collect device model, operating system, device ID, and login IP address information of personal data subjects through cookies or similar technologies, and cache the browsing information and click information of personal data subjects to monitor their online environment. Cookies allow us to recognize your identity when visiting the store, continually optimize the user-friendliness of the store, and adjust the store according to your needs. You can also change the settings of your browser to reject cookies from our store, but this may affect your use of some features of the store.

In stores created in SHOPLINE, with the help of cookies and similar technologies, we can identify whether you are an existing user or member without having to re-login and authenticate on every page.

(3) How to Manage "Cookies"

You can manage or delete certain types of tracking technologies according to your preferences. Many browsers have a "Do Not Track" feature that can send a "Do Not Track" request to the store.

Apart from the controls we provide, you can choose to enable or disable cookies in your internet browser. Most internet browsers also allow you to choose whether to disable all cookies or only third-party cookies. By default, most internet browsers accept cookies, but this setting can be changed. For more information, please see the "Help" menu in the Internet browser or the device's documentation.

[Note: Please check this list according to the current COOKIE list on your store: Privacy Policy (shopline.com).]

The following links provide instructions on how to control cookies in all major browsers:

If you use any other browser, please refer to the documentation provided by the browser.

On the store, you can delete existing tracking technologies by clearing the cache.

When you browse the web pages without logging in, we collect cookies necessary for browsing functions to provide you with related services.

Please note that if you refuse to use or delete existing tracking technologies, you will need to personally change the user settings each time you visit, and we may not be able to provide you with a quality user experience, and some features may not function properly.

How We Process, Utilize, Share, Transfer, and Disclose Personal Data

(1) Processing and Utilization

Certain functionalities of our store may be provided by third-party partners, and we might delegate some of your personal data processing to these partners (including technical service providers). For instance, when using automatic payment features, we may request third-party payment companies to handle your credit card information to charge for services as per your instructions; when using SHOPLINE payments, we might ask third-party service providers to process your and your customers' personal data, aiding in "Know Your Customer" practices and transaction monitoring and risk management. We will sign confidentiality agreements with third-party service providers to manage the objectives, duration, and responsibilities of data processing, and will require our partners to process data according to our instructions and this Privacy Policy. If you do not consent to partners collecting necessary personal data for providing related services, you or your customers might be unable to use these services.

(2) Sharing

We will not share personal data with any third party unless one of the following conditions applies:

As per your request, or with your prior explicit authorization or consent;
Related to fulfilling our legal obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and major public interests;
Directly related to criminal investigation, prosecution, trial, and execution;
To protect significant lawful rights and interests, such as life or property, of you or others, where consent is challenging to obtain;
The personal data involved is disclosed by you to the public;
The personal data is collected from legally and publicly disclosed information.

Sharing with SHOPLINE and its affiliates: To provide you with SHOPLINE products and services, offer recommendations you might be interested in, resolve account issues, and protect the safety of our affiliates or other users or the public, you acknowledge and agree that we may share your and your customers' personal data with our affiliates. We will share personal data only to the extent necessary and subject to the purposes stipulated in this Privacy Policy. If we share sensitive personal data or if our affiliates use and process personal data for different purposes, we will seek your authorization and consent again.

Sharing with our third-party partners: We will share personal data only for lawful, legitimate, necessary, specific, and explicit purposes and will only share the personal data necessary to provide relevant services to you or your customers. We will not share personally identifiable information unless required by law or regulations. Typically, these third-party partners are also data controllers and will process personal data in their accounts after obtaining your consent. These partners may have their separate privacy policies and user agreements.

Additionally, when using our store, we may utilize third-party functionalities or services (including apps from Apps Store, payment gateways, or logistics service providers). Note that such functionalities or services are provided by third parties. The rules and procedures described in this Privacy Policy do not apply to such third-party functionalities and services. Any information you provide to third-party stores or services is directly provided to the operators of these services. Even if accessed through our store, you must adhere to the applicable privacy policies and user agreements of these third parties (if any). We are not responsible for any third-party store content or third-party policies regarding personal data and security measures. Before providing any personal data to third parties, you should read and understand their privacy policies and user agreements.

(3) Transfer

In principle, we will not transfer control of personal data to any third party, except in the following cases:

As per the request of the data subject or with your prior explicit authorization or consent;
Related to fulfilling our legal obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and major public interests;
Directly related to criminal investigation, prosecution, trial, and execution;
To protect significant lawful rights and interests, such as life or property, of you or others, where consent is challenging to obtain;
The personal data involved is disclosed by you to the public;
The personal data is collected from legally and publicly disclosed information;
Transferred in case of a change in the operating entity due to acquisition, merger, restructuring, or bankruptcy.

Note: If transfer is required for the above reasons, we will inform you of the purpose and type of information and the transferee (and if sensitive information is involved, we will also inform you) before the transfer and obtain your consent unless otherwise required by law or regulation. The transferee will continue to fulfill the obligations related to personal data under this agreement. If we go bankrupt or cease operations, and there is no transferee, we will delete or anonymize your personal data.

(4) Public Disclosure

In principle, we do not disclose your personal data to the public or undefined groups, but we may disclose your personal data according to our agreement with you or applicable laws and regulations.

Minors

Our store is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at the address mentioned above to request its deletion.

Your Rights and Choices

Regarding the personal data we collect from you, we offer certain choices, such as how we use this information and how we communicate with you. To update your preferences, request the removal of your information from our mailing list, or submit a request, please contact us following the instructions below.

Email Opt-Out Notice

You can inform us at any time not to send you marketing communications via email by clicking the unsubscribe link in the marketing emails you receive from us or by following the instructions in the "How to Contact Us" section below. You can also choose not to receive our marketing emails by sending an opt-out request to hyphy@hyphy.tw.

SMS Opt-Out Notice

You can request us not to send you text messages by sending an opt-out request to hyphy@hyphy.tw.

Social Network Application Opt-Out Notice

To remove or delete our social media applications from your social network account, please follow the instructions provided on the social network.

For Facebook: Please refer to the instructions provided in the Facebook Help Center.

Geolocation Information

When using our mobile application, you may be asked to provide your geographical location through the app. You can choose not to share your detailed geographical location information by adjusting the location services settings on your mobile device. To refuse to share your geographical location details, please change the relevant settings on your mobile device as instructed; otherwise, please contact your service provider or device manufacturer.

Withdrawal of Consent

You can withdraw any consent you previously provided to us or object to the processing of your personal data for legitimate reasons at any time. We will apply your preferences in the future. In some cases, withdrawing your consent for us to use or disclose your personal data may mean that you cannot use some of our products or services.

Viewing, Updating, and Modifying Personal Data

We may retain and use your information as necessary to fulfill the purposes outlined above. You have the right to request access to and receive details about the personal data we maintain about you, update and correct inaccuracies in your personal data, and block or delete the information as appropriate. The right to access personal data may be limited by local legal requirements. Before granting access or making corrections, we may take reasonable steps to verify your identity. You can request to view, change, or delete your personal data by sending an email to hyphy@hyphy.tw [note our data protection officer].

How We Protect Personal DataWe maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no system is completely secure or error-free, and we cannot guarantee the security of your in

formation in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

How We Update This Privacy Policy

This Privacy Policy may be updated periodically without further notice to reflect changes in our personal data practices. We will post a prominent notice on our store to notify you of any significant changes to our Privacy Policy and indicate at the top of the policy when it was most recently updated.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at hyphy@hyphy.tw.

Latest Update Date: November 13, 2023